Baxterstorey website

Web design and development

Baxterstorey is an independent hospitality provider with more than 2000 outlets in the UK and Europe. The client approached us with a website which was visually dated and hard to navigate.

The content strategy for the new website had particular focus on the food produced by their talented chefs, on seasonality of the ingredients and finally on the people who made this brand a leader of the hospitality industry.

In regards to style and layout, the new site features clean pages that help beautiful original imagery to stand out. Also content is organised in a simple and clear wireframe to facilitate navigability.