While studying advertising and marketing in Italy in 2001 I participated to an advertising competition, the "Spot School Award 2003", in which students from schools and universities around Europe took part. I worked on a brief for Caritas, a charity institution, which aimed at persuading people to do voluntary work rather than offer money or gifts to homeless and less fortunate people.
The outcome is this self produced video, which won the 1st Prize in the video category.
"Voluntary work is the best one can offer" - Social Advertising (Italian Caritas)