International Student House 2017

Website & Branding

After developing their first website back in 2013, International Students House came back asking for a rebrand and new website ideas.

In contrast with their old corporate image, the new logo is designed to better engage with a young target audience without drastically changing the existing colour palette in order to keep continuity with a long estabilished brand.

Also, following the recent political events in UK and USA and their policies on immigration, multiculturalism and integration, we focused the new website strategy on taking a strong stand against these policies, reinforcing ISH promise to welcome international as well as british students to London. This strategy aims not only to attract foreign students but also to earn the trust of a large crowd of young londoners that supported multiculturalism and integration in recent political events.