Passione Vino are one of London's leading wine suppliers. Their philosophy is to seek out undiscovered, rare and traditional wine makers from all over Italy and to promote their expertly crafted and very often natural products.

I first worked with Passione Vino when they were looking to rebrand. They wanted to embrace a retro style to recall the traditional roots and the genuine products of their suppliers. The 1920/30s popular editorial font was used for the logo to embrace this retro style whilst also giving volume to their 'Passion for Wine', the literal meaning of 'Passione Vino'.

This retro editorial aspect was then applied to their latest catalogue which aimed at delivering not only an informative medium about each supplier but also at conveying their attention to and passion for style, culture, tradition and most importantly love of Italian wine to their consumers.